by Joe Wicks, widely known as “the body coach,” has become a household name in the fitness industry. his journey from a personal trainer to a global fitness sensation is a testament to his dedication and innovative approach to health and wellness.
In 2024, wicks continue to inspire millions with his energetic workouts and nutritious recipes. married to Rosie jones, the couple has three children, adding a personal touch to his public persona.
Wicks’ massive following, exceeding 4 million across various social media platforms, speaks volumes about his influence and popularity.
His income sources are diverse, ranging from bestselling cookbooks and fitness guides to his highly successful YouTube channel.
Wicks also generate revenue through his fitness apps, sponsored content, brand partnerships, and public speaking engagements.
His TV appearances and shows have further expanded his reach and income streams. while his exact net worth remains private, it’s clear that Wicks’ empire continues to grow.
His success story serves as an inspiration for aspiring fitness professionals, demonstrating how passion, consistency, and adaptability can lead to remarkable achievements in the digital age.
Joe Wicks Net Worth 2024
This introduction sets the stage for a deeper exploration of Joe Wicks’ life, career, and the factors that have contributed to his remarkable success in the fitness world.
Why is Joe Wicks famous?
Joe Wicks rose to fame through a combination of his innovative approach to fitness, engaging personality, and savvy use of social media.
His journey to stardom began when he started posting 15-second recipe videos on Instagram, coining the phrase “Lean in 15.” These quick, easy-to-follow recipes paired with high-intensity workouts caught the attention of thousands, then millions of followers.
Wicks’ fame grew exponentially with the launch of his 90-day fitness plan, “The Body Coach.” This program combined tailored workouts with nutrition advice, offering a holistic approach to health and fitness.
The before-and-after transformations of his clients, shared widely on social media, served as powerful testimonials to the effectiveness of his methods.
His breakthrough into mainstream media came with the publication of his first cookbook, “Lean in 15,” which became a bestseller and led to a series of successful follow-up books.
Wicks’ approachable style and ability to make fitness and healthy eating seem accessible to everyone contributed significantly to his popularity.
However, it was during the COVID-19 pandemic that Joe Wicks truly became a household name. His “PE with Joe” YouTube sessions, offering free daily workouts for kids and families during lockdown, garnered millions of views globally.
This initiative not only boosted his fame but also earned him widespread admiration for his commitment to public health, culminating in him receiving an MBE for his services to fitness and charity.
Joe Wicks Net Worth 2024
As of 2024, Joe Wicks’ net worth is estimated at £14.5 million ($18 million), marking a significant increase from his early days as a personal trainer.
That’s why, he is one of the Richest Fitness Influencers in 2024 with other fitness influencers like Kayla Itsines and more.
This impressive figure is the result of Wicks’ diverse income streams and his ability to capitalize on his popularity in the fitness industry.
The growth of Wicks’ net worth has been steady over the years:
| Year | Estimated Net Worth |
|---|---|
| 2015 | £0.5 million |
| 2017 | £3 million |
| 2020 | £10 million |
| 2024 | £14.5 million |
This financial success stems from various sources:
- Book Sales: Wicks has authored numerous bestselling cookbooks and fitness guides, which contribute significantly to his income.
- The Body Coach App: His subscription-based fitness app provides a steady revenue stream.
- Social Media Partnerships: With millions of followers, Wicks can command high fees for sponsored content and brand collaborations.
- Television Appearances: He has hosted his shows and made guest appearances on various TV programs.
- YouTube Revenue: His popular YouTube channel, especially during the “PE with Joe” series, generates substantial ad revenue.
- Speaking Engagements: Wicks is often invited to speak at events, adding to his income.
- Online Fitness Programs: His 90-day plan and other online fitness programs continue to be popular.
This diverse portfolio of income sources has not only increased Wicks’ net worth but also insulated him from market fluctuations in any single area of his business.
How has the pandemic boosted Joe Wicks’ net worth?
The COVID-19 pandemic, while challenging for many, proved to be a significant catalyst for Joe Wicks’ career and net worth.
As lockdowns were implemented worldwide, people found themselves confined to their homes, seeking ways to stay active and maintain their physical and mental health. Wicks seized this opportunity, leveraging his expertise and platform to provide much-needed fitness guidance.
The most notable contribution to Wicks’ surge in popularity and wealth during this period was his “PE with Joe” YouTube series. Launched in March 2020, these daily workout sessions aimed at children and families quickly went viral.
The series attracted millions of viewers globally, with some live streams peaking at over 950,000 concurrent viewers. This massive audience translated into substantial YouTube ad revenue and dramatically increased Wicks’ visibility.
The pandemic also drove more people to seek out home workout solutions, leading to increased sales of Wicks’ books and subscriptions to his online fitness programs. His existing digital platforms, including The Body Coach app, saw a surge in users as people looked for structured fitness routines they could follow at home.
Moreover, Wicks’ charitable efforts during this time, including donating all ad revenue from “PE with Joe” to the NHS, enhanced his public image. This goodwill translated into increased brand value, leading to more lucrative partnership deals and sponsorships.
The pandemic essentially amplified Wicks’ reach and influence, consolidating his position as a leading figure in the fitness industry.
This expanded audience base and increased demand for home fitness solutions directly contributed to the significant boost in his net worth during and following the pandemic years.
What else does Joe do?
Beyond his core work as a fitness coach and nutritional advisor, Joe Wicks has diversified his career into several areas, showcasing his versatility and entrepreneurial spirit:
- Author: Wicks has written numerous bestselling books, including cookbooks and fitness guides. His “Lean in 15” series and “The Body Coach” books have sold millions of copies worldwide.
- Television Personality: He has hosted his TV shows, including “The Body Coach” on Channel 4 and “Joe Wicks: The Body Coach” on BBC. He’s also made appearances on various talk shows and cooking programs.
- Public Speaker: Wicks is frequently invited to speak at events, conferences, and schools, sharing his knowledge on fitness, nutrition, and mental health.
- App Developer: He launched “The Body Coach” app, offering personalized fitness plans and recipes to subscribers.
- Podcaster: Wicks hosts “The Joe Wicks Podcast,” where he interviews various guests about their approach to health, fitness, and well-being.
- Social Media Influencer: With millions of followers across platforms, he regularly creates content for Instagram, Facebook, and YouTube.
- Brand Ambassador: Wicks partners with select brands that align with his health and fitness philosophy.
- Charity Work: He’s involved in various charitable initiatives, particularly those focused on children’s health and fitness.
- Online Course Creator: Wicks offers online courses and programs for those wanting to follow his fitness and nutrition plans.
- Merchandise: He sells fitness equipment and branded merchandise through his website.
This diverse portfolio not only enhances Wicks’ brand but also provides multiple income streams, contributing to his overall success and influence in the health and fitness industry.
Where did he start?
Joe Wicks’ journey to becoming a fitness sensation had humble beginnings. Born in Epsom, Surrey, in 1985, Wicks didn’t start with dreams of becoming a global fitness icon. His early years were fairly typical, with no particular focus on fitness or nutrition.
After completing his education, Wicks studied sports science at St Mary’s University in Twickenham. This formal education laid the foundation for his future career, providing him with a scientific understanding of exercise and nutrition.
Wicks’ professional journey in fitness began as a personal trainer. He started working at a local gym, gaining hands-on experience in helping individuals achieve their fitness goals. However, he soon realized that he wanted to reach more people than he could through one-on-one training sessions.
Seeking to expand his reach, Wicks began running boot camps in local parks. These outdoor group sessions allowed him to work with more clients and develop his teaching style. It was during this period that he started to formulate his ideas about quick, effective workouts combined with simple, nutritious meals.
The real turning point came when Wicks decided to leverage social media. He began posting short, 15-second videos on Instagram featuring quick recipes and workout tips. These “Lean in 15” videos, as he called them, started to gain traction, attracting a growing following.
Encouraged by this online success, Wicks developed his 90-day fitness plan, “The Body Coach.” This program combined his workout techniques with tailored meal plans. He marketed this primarily through social media, using before-and-after photos of his clients to showcase the plan’s effectiveness.
From these grassroots beginnings, posting videos from his small apartment and running park boot camps, Wicks gradually built his brand.
His approachable personality, simple yet effective methods, and clever use of social media allowed him to stand out in the crowded fitness industry, setting the stage for his eventual rise to international fame.
Does Joe Wicks have a degree?
Yes, Joe Wicks does have a degree. He graduated from St Mary’s University in Twickenham with a degree in Sports Science.
This educational background has played a significant role in shaping his approach to fitness and nutrition.
Wicks’ time at university provided him with a solid foundation in the scientific principles of exercise physiology, nutrition, and human anatomy.
This knowledge base has been crucial in developing his fitness programs and nutritional advice, allowing him to create effective, science-backed strategies for his followers.
While at St Mary’s, Wicks didn’t just focus on academics. He was also actively involved in sports and fitness activities, further honing his practical skills and understanding of physical training.
This combination of theoretical knowledge and practical experience has been instrumental in his success as a fitness coach.
In addition to his undergraduate degree, Wicks has continued to educate himself throughout his career, staying up-to-date with the latest research and trends in health and fitness.
This commitment to ongoing learning has helped him maintain his credibility in a rapidly evolving field.
Interestingly, in 2022, Wicks’ alma mater, St Mary’s University, awarded him an honorary doctorate in Sport and Exercise Science.
This recognition was not only for his academic achievements but also for his significant contributions to public health, particularly his efforts during the COVID-19 pandemic with his “PE with Joe” initiative.
While Wicks’ degree has been important, it’s worth noting that his success is not solely due to his formal education.
His ability to communicate complex fitness and nutrition concepts in an accessible, engaging manner, combined with his charismatic personality and business acumen, has been equally crucial in his rise to fame.
Nonetheless, his educational background has provided a solid foundation for his career, giving him the knowledge and credibility to become a trusted voice in the fitness industry.
Joe Wicks Wife
Joe Wicks is married to Rosie Jones, a former glamour model and now a key part of his business and family life. The couple’s relationship has been a subject of public interest, adding a personal dimension to Wicks’ public persona.
Rosie Jones, born on July 19, 1990, had a successful career as a glamour model before meeting Joe. She appeared in numerous magazines and was known for holding a Guinness World Record for the most bras taken off and put back on in one minute.
Joe and Rosie’s relationship began in 2016. Interestingly, Joe had admired Rosie from afar before they met, having seen her photos in magazines. Their first meeting was at a party, and they hit it off immediately. The couple kept their relationship relatively private in the beginning, but as Joe’s fame grew, so did public interest in his personal life.
The couple got engaged in November 2018, and their wedding took place on June 29, 2019. The ceremony was held in a woodland setting, reflecting their love for nature and preference for a more intimate celebration. Photos shared from their wedding showcased a beautiful, rustic event with fairground rides, adding a touch of fun and whimsy to the occasion.
Rosie has become an integral part of Joe’s life and work. She often appears in his workout videos and social media posts, particularly during the popular “PE with Joe” sessions during the COVID-19 lockdown. Her presence added a family-friendly dynamic to these workouts, endearing the couple to millions of viewers worldwide.
In interviews, Joe often speaks about how Rosie supports him both personally and professionally. He credits her with helping him maintain balance in his life and providing a stable home environment, which he sees as crucial to his success and well-being.
Their relationship is often portrayed as a partnership, with Rosie playing a significant role behind the scenes in Joe’s business ventures. Her background in modeling and her comfort in front of the camera have made her a natural fit for Joe’s media-centric career.
Joe Wicks Kids
Joe Wicks and his wife Rosie are proud parents to four children, with their family life often featured in Joe’s social media posts and fitness content. Here’s a breakdown of the Wicks children:
- Indie: Born on July 30, 2018, Indie is Joe and Rosie’s first child. Her arrival was announced by Joe on Instagram, where he shared his joy at becoming a father. Indie has often appeared in Joe’s workout videos, especially during the “PE with Joe” sessions, charming viewers with her cute interruptions.
- Marley: Born on December 14, 2019, Marley is the couple’s second child and first son. Joe has shared that Marley’s birth was particularly special as he was born three weeks early, just in time for Christmas. Like his sister, Marley has also made appearances in Joe’s fitness content.
- Leni: Born on September 11, 2022, Leni is Joe and Rosie’s third child. Her arrival was announced by Joe on social media, where he expressed his amazement at becoming a father of three. Leni’s birth came during a busy time for Joe, showcasing his balance between his growing family and career.
- Dusty: Born on June 17, 2023, Dusty is the newest addition to the Wicks family. Joe shared the news of Dusty’s birth on Instagram, expressing his joy and pride in welcoming another child.
Joe often speaks about how becoming a father has changed his perspective on life and work. He’s been open about the challenges of balancing his career with family life, but also emphasizes the joy and fulfillment his children bring him.
The Wicks children have become a part of Joe’s brand in many ways. They often appear in his social media posts and videos, adding a relatable, family-friendly element to his content. Joe has used his platform to discuss parenting, sharing both the joys and challenges of raising young children while maintaining a high-profile career.
Joe’s approach to parenting aligns with his overall philosophy on health and wellbeing. He emphasizes the importance of staying active as a family and introducing children to healthy eating habits from a young age. His content often includes family-friendly workouts and recipes, inspired by his experiences as a father.
The growing Wicks family has become a source of inspiration for many of Joe’s followers, particularly those balancing fitness goals with family life. Through his openness about fatherhood, Joe has expanded his influence beyond just fitness, becoming a voice for modern, health-conscious parenting.
Joe Wicks Followers Count Table [Updated 2024]
Joe Wicks has built a massive following across various social media platforms, which has been instrumental in his success as a fitness influencer and entrepreneur. Here’s an updated table of his follower counts as of 2024:
| Platform | Follower Count |
|---|---|
| 4.6 million | |
| YouTube | 2.8 million |
| 3.5 million | |
| TikTok | 500,000 |
| 1 million |
These impressive numbers reflect Joe’s wide-reaching influence in the fitness and lifestyle space. Let’s break down his presence on each platform:
- Instagram: With 4.6 million followers, this is Joe’s largest platform. He uses it to share daily workout tips, healthy recipes, and glimpses into his personal life.
- YouTube: His 2.8 million subscribers tune in for longer-form content, including full workout videos, cooking demonstrations, and his famous “PE with Joe” sessions.
- Facebook: The 3.5 million followers here often engage with Joe’s motivational posts, live videos, and community discussions.
- TikTok: Although a more recent addition to his social media arsenal, Joe has quickly gained 500,000 followers with short, engaging fitness and lifestyle content.
- Twitter: Joe uses this platform to share quick updates, engage with fans, and participate in broader health and fitness conversations.
These follower counts are not just numbers; they represent a vast, engaged audience that Joe can reach directly with his message of health and wellness.
This extensive social media presence has been crucial in building his brand, promoting his products and services, and maintaining his status as a leading figure in the fitness industry.
Joe Wicks’ Income Sources:
- Fitness programs and apps
- Book sales (cookbooks and fitness guides)
- YouTube ad revenue
- Sponsored content and brand partnerships
- TV appearances and shows
- Public speaking engagements
FAQs:
- How much money does Joe Wicks make?
Exact figures are not publicly available, but estimates suggest his annual income is in the millions of pounds.
- How much is Joe Wicks house worth?
Joe Wicks’ house in Richmond, London, was reportedly purchased for £4.4 million in 2020.
- How much is Wicks worth?
Estimates of Joe Wicks’ net worth vary, but they generally range from £14 million to £20 million as of 2024.
- Does Joe Wicks have a house in America?
There’s no public information confirming that Joe Wicks owns a house in America.
- What car does Joe Wicks drive?
Specific details about Joe Wicks’ current car are not widely publicized.
- What does Joe Wicks eat for breakfast?
Joe Wicks often promotes healthy breakfast options like overnight oats, protein pancakes, and smoothie bowls.
- Why is Joe Wicks so successful?
Factors contributing to his success include:
- Accessible fitness content
- Engaging personality
- Timing (rise of social media and home workouts)
- Consistent content creation
- Diverse revenue streams
- How did Joe Wicks bulk up?
Joe Wicks has shared that he built muscle through a combination of strength training, high-protein diet, and consistency in his fitness routine.
Conclusion:
Joe Wicks, known as “The Body Coach,” has built a fitness empire through diverse income streams and a relatable approach to health and wellness.
His success stems from a combination of accessible fitness content, engaging personality, and astute business acumen.
By leveraging social media, publishing bestselling books, and creating popular fitness programs, Wicks has amassed significant wealth and influence in the health industry.
His ability to adapt to changing trends, such as the rise of home workouts, has kept him at the forefront of the fitness world.
Wicks’ multifaceted career demonstrates the potential for personal trainers to become global brands in the digital age.
